THE ORGANIZATION IS PERFORMING WELL BUT WANTS TO REACH A NEW PLATEAU THAT IS SIGNIFICANTLY DIFFERENT FROM WHERE IT IS NOW
Some organizations have reached their 'prime' under their exisitng strategy. Once they have arrived, they relax and before they know it they are over the hill and in some cases slipping down the performance hill. Other organizations recognize that success can breed failure and move to do something about it. They decide to reach a new level of success.
The ensuing struggle to reach a new plateau is both exciting and challenging. Once reached, the same risk of complacency can set in so a new level of achievement is sought and the journey begins again. Jim Collins describes the challenge of taking a good organization and making it great in his book "Good to Great" . (You can learn more about Jim Collins and his ideas at his website. Click on the book title.) While his examples are drawn from some world class organizations, his lessons can be adapted for those of us who swim in smaller ponds.
The process that we suggest has the following components...
MOVING UP A NOTCH